The Starting Point to a Great Project Brief

Part 1: The design problem

What type of project is needed (annual report, brochure,
poster, website, brand identity)?
What is the function and purpose of the design?
What are the client’s objectives/goals for the design?
What is the primary message the client wants
to communicate?
What considerations must be made to meet the needs of the
client and viewer?
Are there any limitations or restrictions?
What is the budget?
What is the schedule?

Part 2: The client-designer relationship

What are the responsibilities of the client?
What are the responsibilities of the design agency?
What is the level of client involvement?
In what stages of the design process will the client be
directly involved?
What are the important dates, such as presentations
and delivery?
How ofter will the client and designer interact?
What is the best method of communication (email, meetings,
phone)?
Who are the primary contacts?

Part 3: The Viewer

Toward whom is the project directed?
What are the characteristics of the viewer?
What makes the viewer unique?
How will the viewer interact with the design?
What are the needs of the end user?